Jeep →

Customization sets Jeep apart from the competition. To drive the point home, we created a social campaign allowing fans to design the first-ever crowdsourced Jeep. Over the course of a month, our followers flocked to Instagram to help design a one-of-a-kind Jeep by voting on a series of custom vehicle features. The final product was revealed at SEMA and then showcased around the country at popular Jeep events.

The results? Over 1 million impressions on Instagram and Facebook. The content supporting SEMA has reached an additional 675K impressions across all platforms.